Zappos, Barclays Center
Role: Design Director
Agency: Allied Experiential
Concepted, designed and produced the lounge as part of Zappos’ yearlong sponsorship with the Barclays Center.
Just in time for Black Friday, we unveiled an eye-catching Zappos lounge on the main concourse at the Barclays Center in Brooklyn, home of the Nets and Islanders.
The lounge offers complimentary shoe-shines, a selfie sofa and fan merchandise in exchange for an email address, collected by our game-faced brand ambassadors.
Participants had the chance to win free seat upgrades, access to the VIP lounge and more! While they wait, guests can also peruse the Zappos.com page to fulfil their holiday wish lists.