Helevator/ Heidi Kum's Halloween Party

Role: Design Director

Agency: Allied Experiential
Client: Game Show Network

Allied Experiential brought the Game Show Network’s (GSN) sponsorship of Heidi Klum’s highly- anticipated, annual Halloween party to life this past weekend with a VIP experience at one of New York City’s hottest clubs, LAVO. To promote GSN’s new show Hellavator, which premiered on Oct. 21, AEX created an exclusive haunted hallway experience for VIPs, media and key industry influencers as they entered. Actors in full make-up and costume haunted the hall as the girl from The Ring, a bloody undertaker, a maniacal clown and a living porcelain doll. The dimly lit hallway recreated the look and feel of the show’s warehouse setting and was littered with dead bodies in garbage bags, blood stains on the walls, severed limbs and the sounds of blood-curdling screams echoing throughout. At the end of the hallway guests entered the Helevator (run by our eerie operator) and descended into the club below where we managed a photo activation for guests including Jennifer Lopez, Questlove, Kyle McClaughlin, Emily Ratajkowski, Gigi Hadid and more! It was one hell of a night that no one will soon forget! You can read more about the event on Radar Online, Page Six, Daily Mail, Just Jared, Extra and more!