In 2019 SoFi became the exclusive naming rights partner for the largest stadium in the world: the future home of the Los Angeles Chargers and Rams. SoFi Stadium will host Super Bowl LVI in 2022, the Opening and Closing Ceremonies of the 2028 Olympic Games along with a number of major events.
As SoFi enters this new territory, a team was needed to concept, design & produce the fan experience so I joined the in-house creative studio to head up the physical and digital experience. Not only will SoFi Stadium be the largest in the world, it will also be the most high-tech with consideration for user experience (physical & digital) at every touchpoint. Stay tuned!