KITH/ ADDIDAS/ EA, Pop-up 

Role: Creative Director

Agency: Mirror
Client: Kith

Location: New York & Los Angles

THE CHALLENGE

•Launch of new product line

•Showcase partnership between Adidas & KITH

•Celebrate the opening of the new KITH store in NYC & the LA Pop-up at the new Fred Segal store.

 

THE BIG IDEA

Create an immersive and interactive Adidas “gaming area” that brings KITH consumers and soccer fans, both digital and actual, together in the same space.

 

EXECUTION

•Developed network gaming stations/ product displays where consumers could play FIFA18 against the other team store ( NY vs. LA & vice versa) 

•Spectator experience (in store & via Twitch channel)

•Partnered with EA Sports to create a custom gaming experience for FIFA18

•Encouraged attendees to post event experiences with a branded hashtag

 

IN SUMMARY

•2 week multi-market activation

•Continuous line of attendees waiting to play FIFA18

•KITH exceeded sales goals