ASAHI NYC Pop-up bar

Role: Creative Director

Agency: BMF Media
Client: Asahi Beer

For the first-ever Asahi pop-up bar in America, BMF transformed P.S. Kitchen into the Asahi Super Dry Experience for guests to enjoy an elevated tasting experience in the heart of New York City’s Theater District. 

780+ attendees visited the 3-day pop-up, including media, influencers, restauranteurs and Asahi’s target audience of young professionals.

Interactive ICAROS and VR headsets not only provided fun entertainment for guests but also educated consumers on the premium Asahi brand.