ANASTASIA PRESS EVENT

Role: Design Director

Agency: TH Productions
Client: Anastasia, Beverly Hills

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THE CHALLENGE

Create pop-up press event to excite and educate editors on the Anastasia Beverly Hills Pro Series.

 

THE BIG IDEA

Created a press event to excite and educate editors on the Anastasia Beverly Hills Pro Series. The clean, well-lit gallery was the optimal place to bring the Anastasia Beverly Hills brand to life in New York City. 

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EXECUTION

Design and curate a press event, complete with custom lip, eyes and face installations; the pieces were fabricated using actual Anastasia Beverly Hills product and placed strategically throughout the event space to draw the guests’ eye to the featured products by category.

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IN SUMMARY

•2 hour press event

•Anastasia Beverly Hills loved the artful installation and has since repurposed many elements for their west coast retail location.