Redken Press Event

Role: Design Director

Agency: TH Productions
Client: REDKEN

We partnered with ‪‎Redken‬ to execute an exclusive two-day press event and evening cocktail party, unveiling the brand’s new Fashion Collection while highlighting famed hairstylist, ‪‎Guido‬. Influential media and bloggers were invited to receive a 20-30 minute intimate consultation and product briefing, followed by a full Redken makeover, including hair, makeup and a photo shoot with acclaimed photographer, Greg Scaffidi. 

Scope of work:

  • Design and fabrication of custom mobile hair-washing station (note: no H20 supply or drains available on site-- elaborate tank system designed to realize the mobile washing station)

  • Lighting design throughout

  • Complete graphics package

  • Overall design and layout of space including custom designed hair washing station, makeup station and hair styling stations, lounges and product displays