The Zappos Escape
Role: Design Director
Agency: Allied Experiential
Allied Experiential produced The Zappos Escape,
a rejuvenating micro-retreat for yoga and music enthusiasts at the Wanderlust Festival in Squaw Valley, Tahoe. Attendees were able to recharge with a fresh juice, get their hair braided, apply flash tattoos and indulge in an apothecary bar with customizable essential oils to bring more Zen into their chaotic day. The design gurus at AEX created the custom yurt and everything in it so consumers could calmly shop for their favorite yoga clothes from Prana and pick up a pair of flip flops from Sanuk. These amenities and more were all available throughout the weekend as part of Zappos' dedication to customer service. Namaste!
Winner of 2016 EVENTMARKETER GOLD award