ANASTASIA PRESS EVENT

Role: Design Director

Agency: TH Productions
Client: Anastasia, Beverly Hills

THE CHALLENGE

Create pop-up press event to excite and educate editors on the Anastasia Beverly Hills Pro Series.

 

THE BIG IDEA

Created a press event to excite and educate editors on the Anastasia Beverly Hills Pro Series. The clean, well-lit gallery was the optimal place to bring the Anastasia Beverly Hills brand to life in New York City. 

 

EXECUTION

Design and curate a press event, complete with custom lip, eyes and face installations; the pieces were fabricated using actual Anastasia Beverly Hills product and placed strategically throughout the event space to draw the guests’ eye to the featured products by category.

 

 

IN SUMMARY

•2 hour press event

•Anastasia Beverly Hills loved the artful installation and has since repurposed many elements for their west coast retail location.