ANASTASIA PRESS EVENT
Role: Design Director
Agency: TH Productions
Client: Anastasia, Beverly Hills
Create pop-up press event to excite and educate editors on the Anastasia Beverly Hills Pro Series.
THE BIG IDEA
Created a press event to excite and educate editors on the Anastasia Beverly Hills Pro Series. The clean, well-lit gallery was the optimal place to bring the Anastasia Beverly Hills brand to life in New York City.
Design and curate a press event, complete with custom lip, eyes and face installations; the pieces were fabricated using actual Anastasia Beverly Hills product and placed strategically throughout the event space to draw the guests’ eye to the featured products by category.
•2 hour press event
•Anastasia Beverly Hills loved the artful installation and has since repurposed many elements for their west coast retail location.